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ProServe Practice Test · Question

What is the primary goal of the AGLC's ProServe program for individuals who serve liquor?

The primary goal of the AGLC's ProServe program is to promote responsible liquor service and reduce alcohol-related harms such as over-intoxication, impaired dr

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Question: What is the primary goal of the AGLC's ProServe program for individuals who serve liquor?

Answer options:

  • To maximize liquor sales for establishments.
  • To ensure all customers consume as much alcohol as they desire. ✅ To promote responsible liquor service and reduce alcohol-related harms.
  • To provide a social network for liquor servers across Alberta.

Correct answer: To promote responsible liquor service and reduce alcohol-related harms.

Explanation: The primary goal of the AGLC's ProServe program is to promote responsible liquor service and reduce alcohol-related harms such as over-intoxication, impaired driving, and violence. It focuses on the server's role in public safety, not on sales maximization or fulfilling customer desires, nor on social networking.

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