A licensee holds a Class A Lounge license. They want to introduce a 'Happy Hour' special where all alcoholic beverages are 50% off for two hours every weekday. Is this practice permissible under AGLC regulations?

Question: A licensee holds a Class A Lounge license. They want to introduce a 'Happy Hour' special where all alcoholic beverages are 50% off for two hours every weekday. Is this practice permissible under AGLC regulations?

Answer options:

• Yes, as long as the discount is applied to all alcoholic beverages across the board and not just specific types. ✅ No, specific AGLC regulations prohibit 'all you can drink' or excessively discounted drink specials that encourage rapid or excessive consumption.
• Yes, if the promotional period is limited to two hours and includes a mandatory food purchase.
• No, because the AGLC requires pricing to remain constant throughout the day once set.

Correct answer: No, specific AGLC regulations prohibit 'all you can drink' or excessively discounted drink specials that encourage rapid or excessive consumption.

Explanation: AGLC regulations prohibit promotions that encourage irresponsible consumption, such as 'all you can drink' specials or offering alcohol at excessively reduced prices (like 50% off all drinks), as this can lead to rapid or excessive consumption. Normal happy hour price adjustments are allowed, but extreme discounts designed to push sales are not. Options A and C misinterpret AGLC intent, and D is incorrect regarding pricing flexibility.