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ProServe Practice Test · Question

What is the primary goal of the ProServe program in Alberta?

The ProServe program's main objective, as mandated by the AGLC, is to promote responsible liquor service. This helps protect public safety and reduce the negati

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Question: What is the primary goal of the ProServe program in Alberta?

Answer options:

  • To promote increased alcohol sales for licensees. ✅ To ensure responsible liquor service and reduce alcohol-related harms.
  • To provide marketing strategies for hospitality businesses.
  • To train staff on food preparation and culinary skills.

Correct answer: To ensure responsible liquor service and reduce alcohol-related harms.

Explanation: The ProServe program's main objective, as mandated by the AGLC, is to promote responsible liquor service. This helps protect public safety and reduce the negative impacts associated with alcohol overconsumption. Options A, C, and D are not the primary goals of the ProServe certification.

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