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ProServe Practice Test · Question

What is the primary purpose of the ProServe certification program in Alberta?

The ProServe program is mandatory for all individuals involved in selling or serving liquor in Alberta. Its primary goal is to educate servers on responsible se

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Question: What is the primary purpose of the ProServe certification program in Alberta?

Answer options:

  • To increase the sales of alcoholic beverages in licensed establishments.
  • To ensure all servers are trained in basic mixology. ✅ To promote responsible liquor service and reduce alcohol-related harms.
  • To certify establishments to serve liquor.

Correct answer: To promote responsible liquor service and reduce alcohol-related harms.

Explanation: The ProServe program is mandatory for all individuals involved in selling or serving liquor in Alberta. Its primary goal is to educate servers on responsible service practices, including identifying intoxication, verifying age, and responding to difficult situations, thereby reducing alcohol-related harms and promoting public safety. Options A, B, and D are not the main purpose of the ProServe certification.

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