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Supply Chain Management Professional (SCMP) · Question

The bullwhip effect in supply chain refers to:

The bullwhip effect describes the phenomenon where small fluctuations in demand at the retail level can lead to increasingly larger fluctuations further up the

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Question: The bullwhip effect in supply chain refers to:

Answer options: ✅ Increasing demand variability as one moves up the supply chain from retailer to manufacturer

  • A sudden decrease in transportation costs
  • The rapid adoption of new technologies by suppliers
  • A consistent and stable demand forecast across all tiers

Correct answer: Increasing demand variability as one moves up the supply chain from retailer to manufacturer

Explanation: The bullwhip effect describes the phenomenon where small fluctuations in demand at the retail level can lead to increasingly larger fluctuations further up the supply chain.

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