Your establishment is hosting a 'Ladies' Night' promotion offering deeply discounted alcoholic beverages for women, while men pay regular price. Is this practice compliant with Saskatchewan liquor laws?

Question: Your establishment is hosting a 'Ladies' Night' promotion offering deeply discounted alcoholic beverages for women, while men pay regular price. Is this practice compliant with Saskatchewan liquor laws?

Answer options:

• Yes, as long as the discounted drinks are still above the minimum pricing set by SLGA. ✅ No, promotions that discriminate based on gender are generally prohibited under liquor regulations.
• Yes, common marketing practices like 'Ladies' Night' are accepted within the regulations to attract specific demographics.
• Only if approved by the SLGA in advance as a special promotional event.

Correct answer: No, promotions that discriminate based on gender are generally prohibited under liquor regulations.

Explanation: Saskatchewan's liquor regulations, in conjunction with human rights legislation, generally prohibit discriminatory pricing or promotions based on protected characteristics like gender. Offering discounted alcohol only to women would be considered discriminatory. While minimum pricing is a factor, it doesn't override anti-discrimination principles. These types of promotions are not accepted. SLGA approval for such discrimination would not be granted.