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LLQP (Life Licence Qualification Program) Practice Exam · Question

An agent encourages a client to surrender an existing policy and purchase a new one from the same insurer, despite there being no clear advantage to the client. This practice is known as:

Churning is the unethical practice of replacing a policy with another from the same insurer primarily to generate new commissions for the agent, without a demon

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Question: An agent encourages a client to surrender an existing policy and purchase a new one from the same insurer, despite there being no clear advantage to the client. This practice is known as:

Answer options: ✅ Churning

  • Twisting
  • Fronting
  • Rebating

Correct answer: Churning

Explanation: Churning is the unethical practice of replacing a policy with another from the same insurer primarily to generate new commissions for the agent, without a demonstrable benefit to the client.

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