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LLQP (Life Licence Qualification Program) Practice Exam · Question

An agent encourages a client to cancel a three-year-old life insurance policy and purchase a similar policy with the SAME insurer to help the agent meet a sales quota. This prohibited practice is known as:

Churning is the practice of inducing a client to replace an existing policy with a new one from the same insurer, primarily to generate a new commission for the

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Question: An agent encourages a client to cancel a three-year-old life insurance policy and purchase a similar policy with the SAME insurer to help the agent meet a sales quota. This prohibited practice is known as:

Answer options:

  • Twisting ✅ Churning
  • Tied Selling
  • Fronting

Correct answer: Churning

Explanation: Churning is the practice of inducing a client to replace an existing policy with a new one from the same insurer, primarily to generate a new commission for the agent, without a valid benefit to the client. This is an unethical practice.

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