A broker of record is reviewing their brokerage's advertising materials and notes some language that, while technically true, could be interpreted as exaggerating the likely appreciation of properties in a specific neighbourhood. What does the Code of Ethics require the broker of record to ensure regarding such advertising?

Question: A broker of record is reviewing their brokerage's advertising materials and notes some language that, while technically true, could be interpreted as exaggerating the likely appreciation of properties in a specific neighbourhood. What does the Code of Ethics require the broker of record to ensure regarding such advertising?

Answer options:

• That the advertising uses persuasive language to attract clients, as long as it avoids outright falsehoods. ✅ That all advertising is clear, accurate, and not misleading, allowing consumers to make informed choices.
• That the advertising focuses predominantly on positive attributes, as long as no negative aspects are explicitly lied about.
• That the advertising includes a disclaimer stating that future market performance cannot be guaranteed.

Correct answer: That all advertising is clear, accurate, and not misleading, allowing consumers to make informed choices.

Explanation: The Code of Ethics emphasizes honesty and integrity in all dealings. Section 36 of O. Reg. 580/05 (Code of Ethics) states that a registrant shall not make a representation that is false, misleading, or deceptive, nor shall they engage in any practice that is likely to deceive or mislead.