A real estate broker, Sophie, wants to promote her services on social media. She creates an advertisement that states, 'I guarantee the highest sale price for your home in Montréal, or I'll buy it myself!' Is this advertisement compliant with the OACIQ's Advertising Rules?

Question: A real estate broker, Sophie, wants to promote her services on social media. She creates an advertisement that states, 'I guarantee the highest sale price for your home in Montréal, or I'll buy it myself!' Is this advertisement compliant with the OACIQ's Advertising Rules?

Answer options: ✅ No, because a guarantee of the 'highest' sale price is an exaggeration and potentially misleading.

• Yes, as long as Sophie genuinely intends to buy the property if the highest price isn't achieved.
• Yes, if Sophie includes a disclaimer in fine print detailing the conditions of her guarantee.
• No, because brokers are not permitted to make direct offers to purchase properties they are mandated to sell.

Correct answer: No, because a guarantee of the 'highest' sale price is an exaggeration and potentially misleading.

Explanation: Article 4.2 of the By-law respecting advertising by real estate brokers and agencies prohibits advertising that is false, misleading, ambiguous, or unverifiable. Guaranteeing the 'highest sale price' is an unsubstantiated boast and a misleading representation.