A real estate agency in Montréal uses a slogan, 'Your dreams, our priority!' in its advertisements. Is this slogan compliant with the OACIQ's Advertising Rules?

Question: A real estate agency in Montréal uses a slogan, 'Your dreams, our priority!' in its advertisements. Is this slogan compliant with the OACIQ's Advertising Rules?

Answer options: ✅ Yes, as it is a general statement that does not make any specific, quantifiable claims.

• No, because it implies an unrealistic level of commitment from the agency.
• No, as it does not clearly state the services offered by the agency.
• Yes, provided the agency can demonstrate that client dreams are indeed their top priority.

Correct answer: Yes, as it is a general statement that does not make any specific, quantifiable claims.

Explanation: Article 4.2 of the By-law respecting advertising by real estate brokers and agencies prohibits advertising that is false, misleading, or ambiguous. General, aspirational statements like this are generally permissible as they are not factual claims that can be proven false or misleading.