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Supply Chain Management Professional (SCMP) · Question

What is the primary objective of 'demand sensing' in supply chain planning?

Demand sensing uses real-time and near-real-time data to gain a more accurate and immediate understanding of customer demand, improving forecast accuracy. It he

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Question: What is the primary objective of 'demand sensing' in supply chain planning?

Answer options:

  • To forecast long-term market trends. ✅ To understand real-time customer demand patterns.
  • To optimize production schedules.
  • To manage supplier lead times.

Correct answer: To understand real-time customer demand patterns.

Explanation: Demand sensing uses real-time and near-real-time data to gain a more accurate and immediate understanding of customer demand, improving forecast accuracy. It helps react quickly to market changes.

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