Supply Chain Management Professional (SCMP) · Question
What is the primary objective of 'demand sensing' in supply chain planning?
Demand sensing uses real-time and near-real-time data to gain a more accurate and immediate understanding of customer demand, improving forecast accuracy. It he
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Question: What is the primary objective of 'demand sensing' in supply chain planning?
Answer options:
- To forecast long-term market trends. ✅ To understand real-time customer demand patterns.
- To optimize production schedules.
- To manage supplier lead times.
Correct answer: To understand real-time customer demand patterns.
Explanation: Demand sensing uses real-time and near-real-time data to gain a more accurate and immediate understanding of customer demand, improving forecast accuracy. It helps react quickly to market changes.
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