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Administrative Professional (CAP) · Question

What is a 'cold call' in a business context?

A cold call is an unsolicited contact with a potential customer or client with whom one has had no prior interaction, typically used for sales or networking pur

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Question: What is a 'cold call' in a business context?

Answer options:

  • A customer service call to resolve a complaint
  • A marketing call to an existing client ✅ An unsolicited visit or phone call to potential clients
  • A call made immediately after receiving a referral

Correct answer: An unsolicited visit or phone call to potential clients

Explanation: A cold call is an unsolicited contact with a potential customer or client with whom one has had no prior interaction, typically used for sales or networking purposes.

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